RING DOORBELL AD CAMPAIGN
Cats are curious, mischievous, always around and incredibly expressive. That made them the perfect star of this ad campaign, seeking to reach a wider demographic for Ring. Security is the most basic human need, and this playful ad campaign speaks to the universal want to be safe at home. It’s okay to be the nosy neighbor, and Ring makes it easy to protect where you live and what you love from the comfort of your own phone.
Shortlist, Young Ones Portfolio 2022
Black and white photos match the mobile interface where you can keep watch from the comfort of your own phone. Additionally the cats’ eyes were recolored to mimic the Ring doorbell eye that watches whether you're home or not.
